Spring 2021 Marketing

Location: 2202 UH; Phone: (312) 996-2680. For some courses in the Department of Managerial Studies, priority in enrollment will be given to students whose college or curriculum requires that course. Other students who meet the prerequisites may be accommodated during late registration as space permits. Part-time evening MBA students may be given priority in registration for evening MBA course sections.

Last generated: Thursday, May 20 2021 11:24 AM CDT

NOTE: 500 level courses require graduate standing

MKTG 360

Introduction to Marketing

3 hours. Prerequisite(s): ENGL 161. Restricted to Economics or Finance or Business Administration or Accounting or Bus Admin-Undeclared or Engineering Management or Information & Decision Sci or Marketing or Summer Session or Entrepreneurship or Human Resource Management or Management major(s) or minor(s).

CRNCourse TypeStart & End TimeMeeting DaysRoomBuilding CodeInstructorMeets BetweenInstructional Method
16651LCD09:30 AM - 10:45 AMTRARR2ONLWeidemanis Magi, AOnline Asynchronous

MKTG 370

Quantitative Marketing Skills

3 hours. Extensive computer use required. Prerequisite(s): MKTG 360. Restricted to Business Administration. Restricted to Marketing major(s). Departmental Approval Required

CRNCourse TypeStart & End TimeMeeting DaysRoomBuilding CodeInstructorMeets BetweenInstructional Method
43663LCD09:30 AM - 10:45 AMMWARR2ONLWeidemanis Magi, AOnline Asynchronous

MKTG 452

Principles of Retailing

3 hours. Prerequisite(s): MKTG 360. Restricted to Business Administration or UIC Extended Campus.

CRNCourse TypeStart & End TimeMeeting DaysRoomBuilding CodeInstructorMeets BetweenInstructional Method
16653LCD09:30 AM - 10:45 AMMWARR2ONLTrampas, AOnline Asynchronous

MKTG 459

Marketing Insights Qual Rsrch

3 hours. Prerequisite(s): MKTG 360. Restricted to Business Administration.

CRNCourse TypeStart & End TimeMeeting DaysRoomBuilding CodeInstructorMeets BetweenInstructional Method
44222LCD03:00 PM - 04:15 PMMWARR2ONLSalas, MOnline Synchronous
Applications of qualitative research methods to marketing problems. Course Information: Prerequisite(s):MKTG360.

MKTG 460

Marketing Analytics

3 hours. Prerequisite(s): MKTG 360 and IDS 270. Restricted to Business Administration or UIC Extended Campus.

CRNCourse TypeStart & End TimeMeeting DaysRoomBuilding CodeInstructorMeets BetweenInstructional Method
25118LCD04:30 PM - 05:45 PMMWMalter, AOnline Synchronous

MKTG 461

Consumer Market Behavior

3 hours. Prerequisite(s): MKTG 360 or consent of the instructor.

CRNCourse TypeStart & End TimeMeeting DaysRoomBuilding CodeInstructorMeets BetweenInstructional Method
43247LCD03:30 PM - 04:45 PMTRARR2ONLSengupta, ROnline Asynchronous
Lectures and class material will be posted on BB on Mondays at 8:00 am. Office Hours will be held on TR 3:30-4:45 PM CST ----Understanding consumer decision processes; steps in decision making, including need recognition, perception, cognition and attitude formation; effect of environmental social, psychological, and individual difference factors on consumer decision making. Course Information: Prerequisite(s):MKTG360or consent of the instructor. Restricted to Business Administration or VP Academic & Enrollment Svcs.
42426LCD04:30 PM - 05:45 PMMWDuhachek, AOnline Synchronous
Restricted to Business Administration or UIC Extended Campus.

MKTG 462

Marketing Research

3 hours. Prerequisite(s): MKTG 360; and IDS 270 or MKTG 370. Restricted to Business Administration or UIC Extended Campus.

CRNCourse TypeStart & End TimeMeeting DaysRoomBuilding CodeInstructorMeets BetweenInstructional Method
16656LCD08:00 AM - 09:15 AMMWARR2ONLParker, JOnline Asynchronous
20076LCD11:00 AM - 12:15 PMTRARR2ONLCui, AOnline Synchronous

MKTG 463

Marketing Channels and E-Commerce

3 hours. Prerequisite(s): MKTG 360. Business Administration students must have declared a major; or consent of instructor. Restricted to Business Administration or UIC Extended Campus.

CRNCourse TypeStart & End TimeMeeting DaysRoomBuilding CodeInstructorMeets BetweenInstructional Method
16658LCD08:00 AM - 09:15 AMMWARR2ONLTrampas, AOnline Asynchronous

MKTG 465

Strategic Marketing Planning and Management

3 hours. Prerequisite(s): MKTG 462 and an additional 12 hours of marketing course work. Recommended background: MKTG 461. Restricted to Business Administration or UIC Extended Campus. Departmental Approval Required

CRNCourse TypeStart & End TimeMeeting DaysRoomBuilding CodeInstructorMeets BetweenInstructional Method
25119LCD11:00 AM - 12:15 PMTRARR2ONLMoon, KOnline Synchronous
16660LCD02:00 PM - 03:15 PMTRARR2ONLWeidemanis Magi, AOnline Synchronous
The class will meet once weekly for synchronous meetings. Development of marketing plans for strategic and tactical programs to achieve the firm's marketing objectives. Course Information: Prerequisite(s):MKTG462and an additional 12 hours of marketing course work. Recommended background:MKTG461.

MKTG 467

Business Intelligence in Marketing

3 OR 4 hours. 3 undergraduate hours. 4 graduate hours. Extensive computer use required. Prerequisite(s): MKTG 462 and IDS 270. Recommended background: MKTG 460. Restricted to Finance or Business Administration or Accounting or Bus Admin-Undeclared or Information & Decision Sci or Marketing or Entrepreneurship or Management major(s). Restricted to Undergrad - Chicago.

CRNCourse TypeStart & End TimeMeeting DaysRoomBuilding CodeInstructorMeets BetweenInstructional Method
36954LCD12:30 PM - 01:45 PMTRRazi, SOnline Synchronous
3 hours

MKTG 468

Advanced Marketing Research

3 hours. Extensive computer use required. Prerequisite(s): MKTG 462 and IDS 270. Restricted to Business Administration.

CRNCourse TypeStart & End TimeMeeting DaysRoomBuilding CodeInstructorMeets BetweenInstructional Method
36955LCD09:30 AM - 10:45 AMMWARR2ONLDuhachek, AOnline Synchronous

MKTG 469

Global Marketing

3 hours. Prerequisite(s): MKTG 360 and BA 200; or consent of the instructor.

CRNCourse TypeStart & End TimeMeeting DaysRoomBuilding CodeInstructorMeets BetweenInstructional Method
32414LECARRANGEDARR2ONLAtchley, COnline Asynchronous
Restricted to Business Administration or UIC Extended Campus. Online
32413LEC08:00 AM - 09:15 AMTRARR2ONLChen, JOnline Asynchronous
Restricted to Business Administration or UIC Extended Campus.
41283LEC09:30 AM - 10:45 AMTRARR2ONLTrujillo Torres, LOnline Synchronous
Restricted to Business Administration or UIC Extended Campus.
43248LEC02:00 PM - 03:15 PMTRARR2ONLLichtenstein, DOnline Asynchronous
3 hours Restricted to Business Administration or VP Academic & Enrollment Svcs.
16662LEC03:00 PM - 04:15 PMMWARR2ONLLi, TOnline Asynchronous
Restricted to Business Administration or UIC Extended Campus.
42915LEC04:30 PM - 05:45 PMMWARR2ONLMatsumoto, KOnline Synchronous
3 hours The strategic and tactical marketing of goods and services to countries beyond domestic or current markets. Distinct economic, socio-cultural, and political-legal-regulatory environments are considered. Course Information: Prerequisite(s):MKTG360andBA200; or consent of the instructor. Students are required to regularly attend the online synchronous lectures. There will be group assignments where students are required to work with their group members to complete the assignment by the deadline. Restricted to Business Administration or VP Academic & Enrollment Svcs.
40783LEC06:30 PM - 09:00 PMTARR2ONLLichtenstein, DOnline Asynchronous
Restricted to Business Administration or UIC Extended Campus. Departmental Approval Required

MKTG 470

Branding

3 hours. Prerequisite(s): MKTG 360. Recommended background: MKTG 462. Restricted to Business Administration.

CRNCourse TypeStart & End TimeMeeting DaysRoomBuilding CodeInstructorMeets BetweenInstructional Method
36964LCD02:00 PM - 03:15 PMTRARR2ONLMoon, KOnline Synchronous

MKTG 474

Advertising

3 hours. Prerequisite(s): MKTG 461 or consent of the instructor. Restricted to Business Administration or UIC Extended Campus.

CRNCourse TypeStart & End TimeMeeting DaysRoomBuilding CodeInstructorMeets BetweenInstructional Method
16663LCD04:30 PM - 05:45 PMMWARR2ONLSalas, MOnline Synchronous
The management, planning, creation, evaluation and use of advertising and sales promotion. Evaluation and critique of an ad campaign. Course Information: Prerequisite(s):MKTG461or consent of the instructor. Every Thursday we will log on for a synchronous session that will be either review or a presentation from a guest speaker

MKTG 475

Product Management

3 hours. Prerequisite(s): MKTG 462 or consent of the instructor. Restricted to Business Administration or UIC Extended Campus.

CRNCourse TypeStart & End TimeMeeting DaysRoomBuilding CodeInstructorMeets BetweenInstructional Method
19537LCD09:30 AM - 10:45 AMTRARR2ONLCui, AOnline Synchronous

MKTG 478

Interdisciplinary Product Development II

3 hours. Students complete a product development project in conjunction with students enrolled in ME 445 and AD 421. Prerequisite(s): MKTG 360 and MKTG 477. This is the second half of a year-long course. Students will be required to take MKTG 477 in the previous semester. Restricted to Finance or Business Administration or Accounting or Bus Admin-Undeclared or Information & Decision Sci or Marketing or Entrepreneurship or Management major(s) or minor(s). Instructor Approval Required

CRNCourse TypeStart & End TimeMeeting DaysRoomBuilding CodeInstructorMeets BetweenInstructional Method
36887LCD02:00 PM - 05:00 PMTARR2ONLFrisbie, COnline Synchronous
Interdisciplinary Prod Dev II
41754LCD02:00 PM - 05:00 PMMARR2ONLFrisbie, COnline Synchronous

MKTG 479

Digital and Social Media Marketing

3 hours. Extensive computer use required. Prerequisite(s): MKTG 360. Recommended background: BA 200 and MKTG 461 and general computer skills. Restricted to Finance or Business Administration or Accounting or Bus Admin-Undeclared or Information & Decision Sci or Marketing or Entrepreneurship or Management major(s) or minor(s).

CRNCourse TypeStart & End TimeMeeting DaysRoomBuilding CodeInstructorMeets BetweenInstructional Method
42917LCD11:00 AM - 12:15 PMTRARR2ONLRazi, SOnline Synchronous
3 hours

MKTG 480

Approaches to Creativity

3 hours. Prerequisite(s): MKTG 360. Restricted to Business Administration.

CRNCourse TypeStart & End TimeMeeting DaysRoomBuilding CodeInstructorMeets BetweenInstructional Method
43953LCD08:00 AM - 10:30 AMTARR2ONLParker, JOnline Asynchronous

MKTG 481

Advanced Sales

3 hours. Prerequisite(s): MKTG 360 and MKTG 473. Restricted to Business Administration.

CRNCourse TypeStart & End TimeMeeting DaysRoomBuilding CodeInstructorMeets BetweenInstructional Method
36956LCD03:00 PM - 04:15 PMMWARR2ONLTrampas, AOnline Synchronous

MKTG 482

Innovation Management

3 hours. Prerequisite(s): MKTG 360 and MKTG 462. Restricted to Business Administration.

CRNCourse TypeStart & End TimeMeeting DaysRoomBuilding CodeInstructorMeets BetweenInstructional Method
44221LCD03:00 PM - 04:15 PMMWARR2ONLMoon, KOnline Synchronous

MKTG 485

Customer Experience Management

3 hours. Prerequisite(s): MKTG 360. Restricted to Business Administration.

CRNCourse TypeStart & End TimeMeeting DaysRoomBuilding CodeInstructorMeets BetweenInstructional Method
44223LCD12:30 PM - 01:45 PMTRARR2ONLTrujillo Torres, LOnline Synchronous

MKTG 499

Research Experience

1 TO 3 hours. May be repeated to a maximum of 12 hours. Students may register in more than one section per term. Prerequisite(s): Major in marketing. Consent of the head of the department and the instructor required. Restricted to Business Administration or UIC Extended Campus.

CRNCourse TypeStart & End TimeMeeting DaysRoomBuilding CodeInstructorMeets BetweenInstructional Method
16666CNFARRANGEDChaplin, L
3 hours Independent Study Instructor Approval Required
37676CNFARRANGEDMoon, K
Instructor Approval Required
37787CNFARRANGEDWeidemanis Magi, A
Departmental Approval Required

MKTG 500

Introduction to Marketing

4 hours. Credit is not given for MKTG 500 if the student has credit for MBA 506. Prerequisite(s): Graduate standing in the College of Business Administration or consent of the instructor. Restricted to Accounting or Business Analytics or Supply Chain & Operations Mgmt or Business Administration (MBA) or Management Information Systems major(s). Not intended for Undergrad - Chicago or Undergrad Non-Degree Chicago.

CRNCourse TypeStart & End TimeMeeting DaysRoomBuilding CodeInstructorMeets BetweenInstructional Method
16668LCD06:00 PM - 08:30 PMMARR2ONLKarsaklian, EOnline Synchronous

MKTG 518

Electronic Marketing

4 hours. Same as IDS 518. Prerequisite(s): MKTG 500 or MBA 506 or consent of the instructor.

CRNCourse TypeStart & End TimeMeeting DaysRoomBuilding CodeInstructorMeets BetweenInstructional Method
29074LCD06:00 PM - 08:30 PMMARR2ONLWestland, JOnline Synchronous

MKTG 560

Marketing Management

4 hours. Prerequisite(s): MKTG 500 or consent of the instructor.

CRNCourse TypeStart & End TimeMeeting DaysRoomBuilding CodeInstructorMeets BetweenInstructional Method
16671LCD06:00 PM - 08:30 PMWARR2ONLMalter, AOnline Synchronous

MKTG 565

Marketing Communication and Promotional Strategy

4 hours. Prerequisite(s): MKTG 500 or consent of the instructor.

CRNCourse TypeStart & End TimeMeeting DaysRoomBuilding CodeInstructorMeets BetweenInstructional Method
22959LCD06:00 PM - 08:30 PMMARR2ONLMoon, KOnline Synchronous

MKTG 567

Digital and Social Media Marketing

4 hours. Extensive computer use required. Prerequisite(s): MKTG 500 or MKTG 360; or consent of the instructor. Recommended background: MKTG 561 and general computer skills. Restricted to Marketing or Business Analytics or Business Administration (MBA) major(s).

Blended - Online & Classroom

CRNCourse TypeStart & End TimeMeeting DaysRoomBuilding CodeInstructorMeets BetweenInstructional Method
39396LCD06:00 PM - 08:30 PMMARR2ONLRazi, SOnline Synchronous

MKTG 568

Market and Business Intelligence

4 hours. Extensive computer use required. Prerequisite(s): MKTG 500 or MKTG 360; and MKTG 562 and MKTG 563; or consent of the instructor. Recommended background: Awareness of basic data analysis concepts. Restricted to Graduate - Chicago.

Blended - Online & Classroom

CRNCourse TypeStart & End TimeMeeting DaysRoomBuilding CodeInstructorMeets BetweenInstructional Method
40779LCD06:30 PM - 09:00 PMTARR2ONLRazi, SOnline Synchronous

MKTG 569

Multicultural Marketing

4 hours. Prerequisite(s): MKTG 500 or MKTG 360; or consent of the instructor. Recommended background: MKTG 561. Restricted to Business Administration or Marketing or Business Administration (MBA) major(s).

CRNCourse TypeStart & End TimeMeeting DaysRoomBuilding CodeInstructorMeets BetweenInstructional Method
42108LCD06:30 PM - 09:00 PMRARR2ONLKarsaklian, EOnline Synchronous

MKTG 572

International Marketing

4 hours. Meets 11-Jan-21 - 05-Mar-21. Prerequisite(s): MKTG 500. Restricted to Marketing or Business Administration (MBA) major(s).

CRNCourse TypeStart & End TimeMeeting DaysRoomBuilding CodeInstructorMeets BetweenInstructional Method
40564LCD03:00 PM - 05:45 PMMWARR2ONLKarsaklian, EOnline Synchronous

MKTG 594

Special Topics in Marketing

4 hours. Prerequisite(s): MKTG 500. Restricted to Business Administration or Business Administration (MBA) major(s). Departmental Approval Required

CRNCourse TypeStart & End TimeMeeting DaysRoomBuilding CodeInstructorMeets BetweenInstructional Method
31298LCD11:30 AM - 02:00 PMMARR2ONLMalter, AOnline Synchronous
PhD Seminar:Marketing Strategy

MKTG 596

Independent Study in Marketing

1 TO 4 hours. May be repeated. Students may register in more than one section per term. Prerequisite(s): Enrollment by petition to the Director of the MBA program. Restricted to Business Administration (MBA) major(s). Instructor Approval Required

CRNCourse TypeStart & End TimeMeeting DaysRoomBuilding CodeInstructorMeets BetweenInstructional Method
41377C1ARRANGEDSalas, M
1 hours
38842CNFARRANGED
4 hours
16682CNFARRANGEDHogan, D

MKTG 599

Ph.D. Thesis Research

0 TO 16 hours. Satisfactory/Unsatisfactory grading only. May be repeated. Students may register in more than one section per term. Prerequisite(s): Consent of the instructor. Restricted to Business Administration major(s).

CRNCourse TypeStart & End TimeMeeting DaysRoomBuilding CodeInstructorMeets BetweenInstructional Method
43371C3ARRANGEDChaplin, L
2 hours
36539CNFARRANGEDCui, A
40057CNFARRANGEDDeBerry-Spence, B
Instructor Approval Required
40058CNFARRANGEDGal, D
Instructor Approval Required
16684CNFARRANGEDParker, J